As Bollywood films continue to provide a lease of life to cinema owners and the entertainment-starved people of Pakistan, some domestic producers have stepped up efforts to impose restrictions on their import.
Sixteen Bollywood movies were widely screened in Pakistan last year, marking a high after a four-decade ban on Indian films. Dhoom 3, starring Aamir Khan, has done roaring business and is still pulling people in droves to cinemas across the country.
"It is because of Indian movies that new cinemas are being built in Lahore, " Ramzan Shiekh, the owner of two state-of-the-art theatres, said.
"I am going to build another one in the city. Both my existing halls were booked for four daily shows of Dhoom 3 and still people kept coming to watch the movie."
The box office receipts for from 56 screens on its opening day was around Rs 20 million, almost double the record set by the Pakistani film Waar with grosses of Rs 11.4 million. Ram-Leela, Aashiqui 2 and Chennai Express too did good business at the Pakistani box office.
However, critics of Indian movies have opposed their exhibition and moved courts for a ban.
Film producer Syed Noor, who has for long campaigned against Bollywood products, claimed: "Some people with vested interests don't want our industry to flourish. In the presence of multi-billion budget Indian flicks, ours can't compete.
"I am not anti-Indian films. But being a patriotic Pakistani, I am trying to save the national cinema."entrepreneur in economics entrepreneurialism impact guru website real estate crowdfunding sites crowdfunding for business start up teacher recruitment crowdfunding woocommerce enterprise deer park pepperdine courses student entrepreneur crowdfunding sustainable projects crowdfunding for startups koregraf crowdfunding business funding crowdfunding alison free online courses entrepreneur examples entrepreneurial ecosystems entrepreneurial strategy excel classes digital startup creative startups opportunity seeking in entrepreneurship home business ideas with low startup costs kingdom entrepreneur university apna startup bartender course best startup ideas 2021 ubc golf course wwu classfinder black owned crowdfunding ba 1st year crowdcube app free online courses funding sites meity startup hub start up unicorn