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October 6, 2016
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Bengalis across the world perhaps will be divided over this piece of news. The most loved Nolen Gur is now available in tubes of various sizes courtesy CM Mamata Banerjee's 'Biswa Bangla' Project. While many are rejoicing that Bengal's most loved and preferred winter sweet is now available in liquid form outside the state, the conformists are not too happy with the commercialization.

Nolen gur is now available in a tube. Like mayonnaise. This takes the palm in #facepalm to a whole new level.

— Arunava Sinha (@arunava)

For the uninitiated, Nolen Gur is date palm jaggery and preserving it in the right form is a challenge. But not any more perhaps as through 'Biswa Bangla' it will now be available in tubes in liquid form. The Bengal government reportedly has approached Indian Institute of Packaging for increasing the shelf life of Bengal’s best kept secret.

Back in the days, every Bengali living outside of Bengal would always request a friend or relative visiting from Kolkata to bring 'Nolen Gur' or ‘Patali Gur’ for them during the winter season. Once brought, the jaggery would be relished in the winters and be shown off as a prized possession to fellow Bengali friends. But with the introduction of tubes, Banerjee is perhaps aiming to reach out to a larger Indian diaspora. The precarious packing in newspaper and coloured cellophane paper will now be replaced by red colour tubes which are of course shippable.

Delhi based teacher Chandra Dasgupta is happy with the news. “If we get to order it online and get the authentic Nolen Gur in liquid form here in Delhi, then why not? It would taste heavenly with milk and or even as a spread on a warm slice of bread.”

The Biswa Bangla site states that the packaging has been done in a way that ‘it lasts more than 90 days’, which is more the time winter season lasts in Bengal. There are two stores of ‘Biswa Bangla’ in Kolkata and so far it is not available online. So next time anyone goes to Kolkata, you know what you have to ask them to get from the city.

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